What to Buy (and What Not To) for Kids This Holiday Season: 2025 Gift Guide

The holidays are here again, and so is the annual question that sends parents, aunties, uncles, and grandparents into mild panic: “What on earth do I buy for the kids this year?”

Between the endless toy ads, the trending gadgets, and the rise of minimalist parenting, choosing the right gift now feels like navigating a maze.

You want something that makes their eyes light up but not something that ends up broken, forgotten, or cluttering your living room by New Year’s Day.

That’s why this guide goes beyond the hype. It’s not just a list of “top toys”; it’s an honest, practical look at what kids actually want, what’s worth your money, and what’s better left on the shelf.

From age-appropriate picks and meaningful non-toy ideas to the latest 2025 trends (and the gifts parents secretly dread), we’ve gathered everything you need to shop smart, stress less, and give with purpose this holiday season.

So, before you hit “add to cart,” let’s explore what to buy and what not to for kids this year.

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What Gifts Do Kids Actually Want This Year?

If you’ve ever wondered, “What do kids really want these days?” while looking through a toy aisle or browsing the internet for hours, you’re not alone.

Social media trends, new technology, and even cultural nostalgia are causing children’s interests to change more quickly than they used to.

But one thing stays constant: kids love gifts that make them feel seen, entertained, and empowered.

Here are some gift suggestions that are sure to impress this year:

1. Gifts That Spark Creativity

From DIY craft boxes to digital drawing tablets, creative tools are a hit with kids of all ages. Younger children enjoy hands-on sets like bead-making, clay modeling, or art easel & paper roll set, while older ones are exploring animation, coding, or video creation tools.

2. Smart and Interactive Toys

Technology has leveled up the playroom. Educational tablets, programmable robots, and augmented reality storybooks are redefining fun. Parents love them because they mix play with learning, and kids love them because they feel futuristic.

3. Culturally Inspired Gifts

This year, there’s a growing love for gifts that reflect identity and heritage. Think African dolls, traditional board games like Ayo (Macala), or kids clothing with African designs.

4. Experiences Over Things

Sometimes, the best gift isn’t something you can wrap. Tickets to a fun park, dance classes, or even a family trip create memories that last far longer than a plastic toy.

5. Personalized Gifts

Kids love seeing their name or image on something special, whether it’s a storybook that features them as the main character, a custom backpack, or wall art for their room. Personalization makes a simple gift feel thoughtful and one-of-a-kind.

6. Sustainable and Ethical Gifts

Wooden puzzles, recycled-material dolls, and biodegradable craft sets are becoming popular options that align with both play and purpose.

When it comes to choosing the right gift, it’s less about what’s trending and more about what resonates with the child’s world, their interests, culture, and sense of wonder.

How Much Should You Spend on Kids’ Gifts?

This is the question that makes every parent, aunt, uncle, or godparent pause: how much is enough without going overboard?

The truth is, there’s no one-size-fits-all answer. The right amount depends on your budget, your relationship with the child, and the meaning behind the gift itself.

Here are some tips on how to decide how much to spend:

1. Start with What Feels Comfortable

Gift-giving should bring joy, not financial stress. Set a spending range that fits easily into your budget. For example, you might decide to spend:

• $10–$25 for a small, thoughtful toy or book,
• $30–$50 for something mid-range like an educational set or fashion item,
• $60–$100+ for a special occasion gift, like a bicycle, tablet, or traditional outfit.

2. Match the Occasion

Not every gift-giving moment carries the same weight. A birthday or Christmas may call for something more special, while a “just because” or “back-to-school” gift can be simpler.

3. Consider the Child’s Age and Interests

Younger kids often appreciate small surprises; they’re excited by color, movement, and sound. Older children and teens, however, tend to prefer fewer but more meaningful gifts: gadgets, fashion, or experiences that reflect their growing independence.

So spending slightly more for older kids can make sense, especially if the gift adds real value to their world.

4. Go for Meaning, Not Just Money

Sometimes, the most cherished gifts are the ones that cost the least. A handmade item, a custom storybook, or a heartfelt note can become treasures.

Kids remember how you made them feel, not the price tag. So while budget matters, connection matters more.

5. Think Long-Term Value

Before buying, ask yourself: Will they still enjoy this next month? Gifts that last, such as educational kits, fashion pieces they can wear proudly, or books that grow with them, often give you the best value for your money.

Spend within your comfort zone, choose something that reflects their personality, and remember: the best gifts are the ones given with love.

Are Digital or Tech Gifts Good for Kids?

It’s hard to deny it—we live in a digital world, and kids today are growing up surrounded by screens, gadgets, and smart everything. From tablets and smartwatches to gaming consoles and coding robots, tech gifts are everywhere during the holidays.

But the real question is: Are they actually good for kids?

The answer depends on how they’re used and why you’re giving them. Let’s break it down.

1. The Good Side of Tech Gifts

Technology isn’t the enemy; in fact, when used intentionally, it can be a powerful tool for learning, creativity, and connection.

• It encourages learning and problem-solving: Coding toys, STEM kits, and educational tablets help your child think critically and explore curiosity-driven learning.
• It builds digital literacy early: with proper guidance, kids learn how to navigate tech responsibly—a skill that will serve them for life.
• It connects them with family: Smart devices like digital cameras, e-readers, or even fitness trackers can help your kids share experiences with you and develop healthy habits.

2. The Risk of Overexposure

Screen time can easily take over if not monitored. When devices are given as “digital babysitters,” they often lead to dependency, shorter attention spans, and less creativity.

Here’s how to keep that in check:

• Set time boundaries and stick to them.
• Balance with non-digital experiences like reading, crafts, outdoor activities, or cultural games.
• Stay involved. Help your kids explore creative uses of tech like photography, music, or storytelling apps rather than just passive entertainment.

3. The Age Factor

Age plays a major role in whether a tech gift is appropriate.

• Ages 3–6: Focus on tactile learning. Instead of tablets, try educational toys that light up, sing, or teach counting and colors.
• Ages 7–12: This is where basic tablets or educational gadgets can shine—just keep screen time limited and purposeful.
• Teens: Tech can become a tool for creativity, productivity, or passion. Think cameras, smartwatches, or laptops for school and projects.

It’s all about balance. Tech gifts are great when they empower rather than distract. Choose devices that teach, connect, or inspire, and balance them with experiences that help your kids stay grounded, creative, and confident in the real world.

What Should You Not Buy for Kids (According to Parents)?

Sometimes, knowing what not to buy is just as important as finding the perfect gift.

Every parent has that one toy, gadget, or messy experiment they secretly wish had never entered their home.

And while kids may be excited for a moment, some gifts end up forgotten, frustrating, or downright impractical.

Here’s a list of what real parents agree are the gifts to skip this holiday season and why.

1. Toys That Make Too Much Noise

You know the ones—the loud, repetitive, battery-eating toys that play the same song until it becomes a household soundtrack. While fun at first, they often drive parents (and everyone else) up the wall.

2. Gifts with Too Many Small Pieces

Unless the child is older (or the family has infinite patience), toys with hundreds of tiny pieces are a recipe for chaos. They get lost, stepped on, or even swallowed by the vacuum cleaner.

3. Overly Trendy or “One-Hit” Toys

Everyone rushes to buy that one “must-have” toy every year, only to forget about it by February. These rarely have lasting value, whether they are collectible fads or viral TikTok toys.

4. Anything Too Fragile (or Too Complicated)

If it breaks after two uses or needs constant adult supervision, it’s not kid-friendly. Parents often find that “fancy” toys end up sitting unused because they’re hard to set up or too delicate for real play.

5. Gifts That Create Clutter

Big, bulky items can take over a room, especially when kids already have plenty. Parents often appreciate gifts that don’t add to the mess—like digital experiences, memberships, or creative kits that can be used and recycled.

6. Anything Too “Grown-Up”

It can be tempting to buy trendy fashion pieces, high-end gadgets, or beauty items for older kids, but many parents say these send mixed signals about maturity and value.

7. Gifts That Ignore Family Values

Some gifts, like violent video games, overly mature media, or certain cultural stereotypes, may clash with a family’s values. It’s always thoughtful to check with parents before gifting something that might cause awkward conversations later.

When in doubt, skip the noisy, messy, or short-lived gifts. The best presents are those that make life easier for parents and exciting for kids.

How to Gift Smartly When You’re Not the Parent

Buying gifts for kids is already tricky, but when they’re not your own, it can feel like stepping into a minefield.

You want to make the child happy, impress the parents, and still stay within reason.

So whether you’re an aunt, uncle, grandparent, family friend, or godparent, here’s how to give thoughtfully without overstepping or second-guessing yourself.

1. Check with the Parents (It’s Not Overstepping)

A quick text or call can save everyone a lot of trouble. Parents often have very specific ideas about what’s appropriate.

Ask simple questions like:

“Is there anything they really want this year?”

“Do they already have something similar?”

“Are there any types of gifts you’d rather avoid?”

Most parents will appreciate your thoughtfulness.

2. Respect Family Routines and Values

Even with the best intentions, a gift can cause friction if it clashes with a family’s values or routines.

When in doubt, choose gifts that align with their rhythm of life, like books, educational kits, fashion pieces, or experiences that add joy without disrupting balance.

3. Focus on Connection, Not Competition

Sometimes extended family members unknowingly turn gift-giving into a competition who can buy the biggest or most impressive present.

But what kids remember most is not the price tag; it’s the connection.

4. Choose Gifts That Grow with the Child

If you’re not sure what to get, look for gifts that offer long-term value—something the child can enjoy or learn from as they grow.

• For toddlers: sensory toys, interactive books, or colorful cultural puzzles.
• For older kids: creative kits, journals, or skill-building experiences.
• For teens: gift cards, fashion pieces, or experiences like a concert, workshop, or museum pass.

5. Avoid Gifts That Put Pressure on Parents

Some gifts, though well-meaning, come with hidden strings—like large pets, expensive subscriptions, or gadgets that need constant supervision. Parents might feel obligated to maintain or manage them long after the excitement fades.

6. Consider Collective Gifting

If you really want to give something bigger like a bicycle, playhouse, or tech device, why not suggest a joint gift with other family members?

When you’re not the parent, aim for gifts that bring joy, respect boundaries, and strengthen family bonds.

In Closing…

Simply put, the ideal holiday present is about connection, not price tags, packaging, or staying current with trends. Children won’t remember every toy they open, but they will remember how it made them feel.

So this year, shop with heart. Choose gifts that reflect your child’s personality, spark their curiosity, and make you smile too.

Skip the noisy, short-lived fads, and focus on things that grow with them — experiences, cultural keepsakes, creative kits, or something as simple as a book that opens their imagination.